Macy’s Strategy for Omnichannel Success
Think about this – is there actually such a thing as an online customer? Or an offline customer? Or even a mobile customer? Definitely not. Consumers like to skip sales channels and fulfill their goals...
View ArticleThe 6 Key Factors in Implementing Omnichannel Fulfillment
Ecommerce is growing at double digits and people are spending more and more online. US Customers, for example, have spent $322 billion online in 2013 and figures add up to even more this year. So why...
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